Articles tagged “instagram”

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.

The video revolution is a work in progress with GoPro and Instagram's new Hyperlapse feature showing their influence.

Instagram is becoming the most effective marketing platforms in the evaluation stage — one step away from the purchase decision.

Brands can succeed on Instagram, but only if they participate and share just like any other user.

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Submission deadline extended to Friday, 9/12 at 11:59PM ET.

Selfies are an element of vacations that aren't going away any time soon, and some hotels are adapting to the craze. If guests at times get creative about their selfies, some hotels are likewise getting inventive, and they can reap the financial benefits.

We still haven't seen much proof about a real ROI with Instagram, but the odds are better when you have users with wide audiences outside of travel.