Articles tagged “influencers”

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Expedia can't compete with TikTok or Instagram in audience numbers, so we'll see how much traction Travel Shops can gain.

EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

A mobile app, online shopping cart, and easier group travel booking are highlights in a world of outdated tech for travel agents.

Using influencer marketing to promote events doesn't have to involve celebrities. These are tools help turn speakers into the influencers that they are.

Today's edition of Skift's daily podcast looks at tourism influencers, IHG's departing CEO, and Hawaii's tourism frustrations.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.