Marriott dueled with a U.S. hotel company, probably Hyatt, and a foreign one, for Starwood. In the end, Starwood liked Marriott's financial proposal, management and bigness.
North American companies are investing more in incentive travel programs across Europe, so travel brands like InterContinental are attempting to capture that with compelling content, with varying degrees of success.
As this TripAdvisor-Priceline Group partnership takes off, observe it closely because it signals a new stage in earnest in travel bookings -- the real emergence of third-party sites such as TripAdvisor and perhaps Google at some juncture that were primarily media sites as real forces in travel transactions.
The post-stay hotel survey is here to stay, but mobile makes it possible to gather guests' thoughts more instantaneously on things like a property's restaurant or keyless entry, and hotels also place increasingly greater stock in reviews on property sites as direct bookings become more desirable.
In partnership with the InterContintinental Hotels Group, Amadeus is trying to build a hotel industry reservations platform. Other players, including Sabre and other hotel groups, will definitely have something to say about that.