Articles tagged “iberia”

Iberia is just the latest in a host of carriers to launch a premium economy cabin, but the product looks like a big improvement over the main cabin.

Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.

Iberia seems to have found a winning formula to promote last-minute bookings with Spanish Millennials.

This is encouraging news for Asia-Pacific carriers but plenty still rank towards the bottom of the overall list with enormous average delay times. We're looking at you, Emirates.

Stuck at the terminal is manageable. Stuck on the tarmac is the 7th circle of hell.

The effectiveness of using scent to appeal to customers in the aircraft cabin is disputed by some industry branding specialists. But, to win the interiors arms race, airlines need to make the most of every weapon in their arsenal.

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

For people who don't fly a particular airline very often, the in-flight entertainment lineup can be a wildcard and hard to predict. Iberia takes the mystery out of its in-flight entertainment options with an app that details all of the offerings before the flight,

It will be interesting to see how and if Iberia is able to roll this out at other airports

When even a company such as Booking.com -- which is obsessed with transactions -- launches an Inspire Me feature, you know a trend is afoot. This next generation of travel inspiration features have something that earlier pioneers didn't: they are integrated lockstep with bookings.