Articles tagged “hyatt”

While many hoteliers are dismissive of the sharing economy, Hyatt and Hilton Worldwide are either learning from it or at least taking a balanced view about the trend. Don't expect either to rent out couches anytime soon, though.

The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

Hotels now view college recruiting events as marketing opportunities just as much as hiring opportunities as well as ways to bridge the gap between industries and incentivize business students interested in hospitality careers.

In order for hotels to drive direct bookings, it's better to keep customers engaged and on their websites by providing an unbiased, less controlled take on the property than have them leave and seek out other review and booking channels.

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

Travel is one sector in which images can be much more impactful than a short skit or flowery explanation. These brands understand and keep words to minimum.

Loyalty points are a currency that requires an expertise of a George Soros to take the best advantage of.

Hotels that align themselves with free Wi-Fi will quickly be recognized by business travelers, making the cost worth the marketing value for most business brands.

With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.