Something not mentioned much during Hyatt's first quarter earnings call that we wish were discussed more? Reaction to the new World of Hyatt loyalty program.
World of Hyatt members can now use points to book an AFAR Experience. At 200,000 points the cost is pretty high, but for many the experience may be worth it.
Given the current geopolitical climate and the ever-tightening, more restrictive stance the U.S. is taking on immigration and travel these days, Hyatt's new ad could not be more timely.
Hyatt just now realized consumers like wellness brands? That seems hard to believe, as this has been a focus among travelers for a long time. But it's good to see Hyatt getting into the game.
Even though every day with the new Trump administration seems unpredictable, early signs have convinced many in the hotel industry that this might just be the year that corporate travel rebounds from its 2016 slump. However, given the new executive order banning travel from seven Muslim-majority countries, some executives throughout the travel industry may be rethinking their outlook on corporate travel.
Purchasing a brand like Miraval to enter into the wellness space is a smart move on Hyatt's part, as wellness becomes an increasingly global desire among all consumers, especially among the high-end travelers Hyatt has in its sights.