Articles tagged “hotels”

As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.

The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them.

For Asian travelers, the booking decision increasingly starts on social media — the platform just takes the order.

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”

A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon.

H World's international arm has had its best year since its 2019 acquisition. Now it has to prove it can sustain the momentum.

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.

Luxury hospitality in Asia is shifting from expansion to meaning. Brands that translate culture and data into emotionally resonant experiences will outperform. Others risk becoming interchangeable.

It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet.

New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking.