Articles tagged “hotels.com”

For travel startups, company culture is more than window-dressing. It can have a lot to do with whether or not you survive to fight another day.

Baseball's N.Y. Yankees had its "core four" of Derek Jeter, Andy Pettitte, Jorge Posada, and Mariano Rivera. And Expedia has its own core four, namely Expedia.com, Hotels.com, Trivago, and Egencia as the foundation for global growth and the plan is to add regional acquisitions around the edges.

Some Latin American destinations had the highest room rates in the world last year, although the growth of rates slowed for the regional as a whole despite the presence of the World Cup in Brazil.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

While the national average room rate may be $137, along with everyone claiming the economy is nearly back to normal, more than half of the top cities have lower averages. This reflects the continuing economic recovery and hotels trying to get guests in the door, meaning it's still a great time to find hotel deals.

Summer is the time for group travel. Identify with your brand's audience through their families and friends.

Layering nearby capabilities and restaurant reviews on top of hotel and flight reservations are a power play in popularizing mobile app usage.

There's nothing wrong with a startup pivot. Even successful online travel industry veterans Bob Diener and David Litman had to change the trajectory of Getaroom.com when they realized their initial assumptions didn't work.

A picture is worth 1,000 words. A Facebook Album is worth "talking about." Don't hesitate, ask your fans to share their prized travel photos, it's a win-win proposition.

Humor is an easy method for connecting with viewers and one that many travel companies use to make potential visitors and customer feel good about an experience they know little about.