Articles tagged “hotels.com”

How things change: Expedia said its sale of Egencia won't have a major impact on operations or financials, although in years' past the company touted Egencia as a rising star. In 2018, Egencia was its own Expedia reporting segment and accounted for 8 percent of gross bookings.

In Skift's top stories this week, Sabre reveals that it's lost of Expedia's business in North America, Trivago's CEO predicts when travel will return to normal, and Hyatt makes significant inroads in Europe.

What's in a brand? When it comes to those like Hotels.com, probably hundreds of millions or billions of dollars. The inconvenient truth is that vacation-rental-selling Hotels.com isn't likely to rebrand anytime soon.

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

Oyo made headlines for offering hotels a minimum revenue guarantee in exchange for taking control of hotel operations. Bob Diener and David Litman are doing it with a twist — trying to drive demand to select hotels to steal business from their peers in exchange for hefty margins on each sale.

Both Airbnb and Expedia.com are leaning into U.S. TV advertising in their biggest campaigns in years. Many millennials may not watch traditional TV these days, but the medium is still an important part of brands' advertising mix.

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

Expedia Group's stance on resort fees could have been drafted by a United Nations diplomat. Expedia doesn't want to alienate hotels and seeks to pick up market share based on Booking Holdings' more forceful position. But it's hitting resort-fee-charging hotels right where it hurts — in the prominence of their listings.

Understandably, Expedia and Booking are both trying to spin this in their favor as much as possible but it seems like a big win for the UK's competition regulator. We'll have to keep an eye on how much it really changes things and whether other countries follow up.