Articles tagged “hotel”

It’s time for travel buyers to abandon the traditional hotel buying process. Instead, they should review their program on an ongoing basis as new developments in data and technology, the influence of leisure travel, fluctuating rates, new supplier pricing strategies and game-changing mergers overhaul the market.

Hospitality brands who want travelers to book directly on hotel websites should work to optimize the customer experience from pre-booking to post-stay. Download this report on the rise of the digital concierge for free!

Out-of-policy hotel bookings have long been a source of frustration for corporate travel managers and travel management companies. AI and machine learning technologies can help address the issue by presenting business travelers with hotel options that match their personal preferences.

No more courting attention with shotgun-approach emails, ads and commercials. Marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off…

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how…

It’s becoming increasingly apparent that points alone cannot drive brand loyalty. Loyalty is a result of deeper interaction with consumers — and brands who want to succeed will need to transform the way they understand and engage with visitors at their physical venues in the digital realm.

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

Hotel loyalty programs must evolve to accommodate the changing expectations of a global travel market and consumers’ desire for experiences.

Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.

Years ago, the leisure travel industry embraced web and mobile technologies—offering everything from great user experience, to ratings and reviews, to discounts on optional services. Corporate travel evolved at a slightly slower pace, and business travelers were left with what appeared to be significantly fewer choices. Now, that gradual development is picking up speed in the face of intensifying consumer expectations.