Skift Take

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

This sponsored content was created in collaboration with a Skift partner.

According to TripAdvisor Insights, 1 in 4 travelers have chosen a destination because a hotel had a special offer or package. While third night-free deals are certainly a staple of the package deal, what more can hotel and accommodation providers do to transform packages, make them relevant, and bring them into the digital age?

Promote packages at the booking process
Don’t neglect the importance of packages in terms of driving bookings. Banyan Tree Cabo Marques has a pop-up appear in the booking screen up-selling for an additional nights stay. Packages and add-ons, especially during the booking process, are a great way to add value to the customer, incremental revenue for you, and persuade any reluctant customer to book now.


Think outside the traditional package
Hotels in and around Reno offer Before and After the “Burn” Detox Packages around Burning Man—with a spa package and lunch buffet, they’re looking to capitalize on all of the traffic surrounding the event and increase their occupancy, even after the event ends.






Make hotel packages mobile friendly
Showcasing your latest package can be a great way to get a visitor’s attention. However, if the box is difficult to close on mobile—the button is too small or hard to find—you’re going to turn off a potential guest.

Don’t have long load times
Avoiding Flash or images that take a long time to load will help your site be mobile-friendly. 47% of people expect a web page to load in two seconds or less.

Get more help converting travelers with the eBook Creating a Website that Converts: The Hotelier’s Guide to Drive Direct Bookings.

This content was created collaboratively by Sojern and Skift’s branded content studio SkiftX.

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Tags: booking, hotel, tripadvisor

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