Articles tagged “marketing”

Hotels

The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Sean O'Neill | 4 days ago

The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches

Hotels

How Marriott Adds Boutiques With its Design Hotels’ Brand

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

Sean O'Neill | 1 week ago

How Marriott Adds Boutiques With its Design Hotels’ Brand

Hotels

Google to Let Hotels Show Real-Time Rates in Search Ads

Imagine converting a roadside billboard that you paste up once a season to an electronic screen with real-time pricing and images. That's how to think about Google's upgraded search ads.

Sean O'Neill | 3 weeks ago

Google to Let Hotels Show Real-Time Rates in Search Ads

Tourism

Florida Resumes Tourism Promotion After Hurricane Milton

Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding.

Dawit Habtemariam | 4 weeks ago

Florida Resumes Tourism Promotion After Hurricane Milton

Short-Term Rentals

Airbnb Bets Big on Domestic Travel in Japan with New Marketing Push 

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.

Dennis Schaal | 1 month ago

Airbnb Bets Big on Domestic Travel in Japan with New Marketing Push 

Tourism

Louisiana Makes Its Case For More Indian Tourists

With Indian arrivals to the U.S. on the rise, Louisiana is pulling out all the stops to win over these tourists. Think Cajun-meets-Asian vibes. Now, that’s a mashup!

Peden Doma Bhutia | 1 month ago

Louisiana Makes Its Case For More Indian Tourists

Podcasts

Moxy Turns 10, Amtrak’s New Campaign and Croatia’s Tourism Traffic

Today's podcast looks at Moxy's tenth anniversary, Amtrak's counter-marketing, and Dubrovnik's efforts to fend off tourism hordes.

Rashaad Jorden | 1 month ago

Moxy Turns 10, Amtrak’s New Campaign and Croatia’s Tourism Traffic

Ground Transport

Amtrak Says It’s Time to ‘Retrain Travel’ in New Ad Campaign

Amtrak is taking a lesson from the hotel marketing playbook and focusing on its guest amenities to take on the airlines and other competitors.

Dawit Habtemariam | 1 month ago

Amtrak Says It’s Time to ‘Retrain Travel’ in New Ad Campaign
Free Read

Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 2 months ago

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Short-Term Rentals

Vrbo Keeps Taking Jabs at Airbnb With New Ad Campaign to Recruit Hosts

While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

James Farrell, Skift | 3 months ago

Vrbo Keeps Taking Jabs at Airbnb With New Ad Campaign to Recruit Hosts