Articles tagged “hotel distribution”

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Many execs at hotels and online travel agencies are playing a fun game called "Guess How AI Will Disrupt Us Before It Actually Does."

Sam Nazarian once built buzzy hotel brands Hyde and SLS. Can Nazarian repeat the trick with the help of unlikely partners Wyndham and musical artist (and investor) Marc Anthony?

Hopper is under pressure to get profitable, and an IPO may be in its long-range plans. Blowback against some of its fintech products and issues with hotel chains, aren't helping.

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Hotel companies pay billions a year to online travel agencies and other distributors. Our estimate of how much is eye-opening. So is hoteliers' naiveté about how sustainable their level of spending is.

Tripla, which provides a booking engine to hotels in Japan and Southeast Asia, has acquired a travel tech company in Indonesia.

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.