Articles tagged “hotel brands”

When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.

Congratulations, Mr. Sternlicht. You just invented motels. Econolodge without the econo. We look at the new brand's pitch deck.

Starwood Capital has bet on two trends with SH Hotels. It seems likely that the rich will get richer, boosting demand for luxury hotels. It also seems likely climate change will worsen, increasing the demand for sustainability.

Entrepreneur Richard Branson and Virgin Group announced a reorganization of their hotel brands on Thursday. Virgin Group, which owns a half-dozen luxury Virgin Hotels, will take control of Branson's private…

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

What's driving the recent wave of new hotel brands? Does the industry suffer from brand bloat? Here are some answers.

Hilton's history of running brands in the top half of the quality scale makes it an unlikely entrant in the economy segment, where it's hard to spark joy in consumers. But some developers may find the new brand Spark by Hilton commercially promising.

It's no small feat for Loes Dingemans to grow a boutique hotel chain to six properties during a pandemic. But she may face high barriers to expanding the Pillows brand across Europe.