Articles tagged “hotel brands”

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

What's driving the recent wave of new hotel brands? Does the industry suffer from brand bloat? Here are some answers.

Hilton's history of running brands in the top half of the quality scale makes it an unlikely entrant in the economy segment, where it's hard to spark joy in consumers. But some developers may find the new brand Spark by Hilton commercially promising.

It's no small feat for Loes Dingemans to grow a boutique hotel chain to six properties during a pandemic. But she may face high barriers to expanding the Pillows brand across Europe.

Small groups, such as wedding parties, want to mingle, but most hotels don't make it easy. Meanwhile, vacation rentals often lack professional hospitality services. So many group travelers are seeking better lodging options.

Sonesta is relatively unknown, so adding more sub-brands will require more than a little marketing.

Demand for “small, mindful" travel is supposedly on the upswing, and Small Luxury Hotels of the World is looking to take advantage. But can the marketing organization move the needle in the shadow of giant hotel groups?

Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a…

Hyatt would boost its footprint in New York City and the lifestyle segment worldwide with this transaction.

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.