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Articles tagged “hotel brands”

Coronavirus

Who Launches a Brand in the Worst Year Ever for Hotels?

It's the worst time to launch a new hotel brand, right? Maybe not, if you're banking on a low-cost conversion model for operators struggling to meet bigger brand standards.

Who Launches a Brand in the Worst Year Ever for Hotels?

Coronavirus

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Coronavirus

Accor CEO: We Won’t Be Investing Equity in Our Struggling Hotels

It is impossible to predict a hotel company's overall 2020 financial performance until the spread of coronavirus stabilizes, and until operators can see what type of travel returns first.

Accor CEO: We Won’t Be Investing Equity in Our Struggling Hotels

Coronavirus

Shuffled Not Shaken Out: How Hotel Giants Will Handle All Those Brands Post-Coronavirus

Recent brand buildup by global hotel giants has caused some analysts to caution against brand cannibalization, but the coronavirus downturn isn't likely to change the push for more flags.

Shuffled Not Shaken Out: How Hotel Giants Will Handle All Those Brands Post-Coronavirus

Hotels

Skift Global Forum Preview: Hilton’s Tech Innovations Drive Brand Growth

Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.

Skift Global Forum Preview: Hilton’s Tech Innovations Drive Brand Growth

Hotels

Why Accor Won’t Let Movenpick Swallow Its New Little Sister Swissotel in Asia

A new history is being charted for Movenpick and Swissotel, two Swiss hotel brands that are now under Accor, and much of that action is happening in the Asia-Pacific region. Asian owners and Accor competitors are watching closely.

Why Accor Won’t Let Movenpick Swallow Its New Little Sister Swissotel in Asia

Hotels

Video: Why AccorHotels CEO Wants Even More Brands

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

Video: Why AccorHotels CEO Wants Even More Brands

Hotels

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Hotels

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

Hotels

Can Hotel Companies Have Too Many Brands?

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

Can Hotel Companies Have Too Many Brands?