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Articles tagged “hotel brands”

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

News Blog

IHG to Launch Midmarket Hotel Brand Designed to Grow Quickly

IHG Hotels & Resorts revealed on Tuesday that it has been pitching hotel owners on a new brand addressing an opportunity in the middle of the market it said is underserved. "Our aim is that this new conversion brand will become the first choice for guests and owners in the midscale segment, accelerating our growth…

Hotels

Sonder Launches Its First Hotel Collection

Is Sonder a short-term rental operator of multi-unit apartments or a hotelier? Well, it's both, and the new collection is geared to help guests discover the difference.

Sonder Launches Its First Hotel Collection

Hotels

Wyndham Hotels & Resorts’ Brands, Explained

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

Wyndham Hotels & Resorts’ Brands, Explained

News Blog

Sonesta Debuts Two Soft Brands

Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These two new brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their iconic hotel names, identities, designs, and established styles. Marketed by Sonesta’s Luxury and Lifestyle Lodging Development Team,…

Hotels

Marriott to Launch Hotel Brand for Budget-Minded Extended-Stay Guests

Marriott's move underscores how hot the extended-stay category is.

Marriott to Launch Hotel Brand for Budget-Minded Extended-Stay Guests

Hotels

Hilton Moves Deeper Into Extended Stay With Its New Project H3

It was only a matter of time before Hilton formally announced it was opening an extended-stay brand, considering it's becoming a hot commodity for its major rivals.

Hilton Moves Deeper Into Extended Stay With Its New Project H3

Hotels

Marriott Officially Acquires 31st Brand, City Express

Marriott plans to absorb the select-service brand by August 3. The goal of this new brand is mainly to appeal to Latin American travelers and developers.

Marriott Officially Acquires 31st Brand, City Express

Hotels

Hilton Teases a Long-Stay Apartment Hotel Brand to Debut Soon

Prepare for Hilton to launch a long-stay apartment hotel brand. It's yet another move down into a more affordable segment by the operator.

Hilton Teases a Long-Stay Apartment Hotel Brand to Debut Soon

Hotels

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era