Articles tagged “hotel brands”

Conversions are giving hotel groups a faster way to expand midscale, especially in higher-cost markets where new builds are harder to justify.

The data is clear: food-led hotels only outperform when they're not competing with a vibrant local dining scene. Minor Hotels and a wave of other hotel groups will have to place their new culinary-themed brands carefully.

The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.

The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.

Marriott’s global sprint to lock down ‘Matter Hotels’ looks less like routine brand protection and more like prep for a launch.

Hilton’s newest brand is aimed at bringing outside brands into its system without buying them outright. Yotel is the first test of that model.

There's little glamor in limited-service conversion brands and extended-stay hotels in secondary markets. But for Hyatt, this may be the fastest way to fix a U.S. location map full of holes.

Beckons is turning two established lodge operators into a bigger luxury platform, with strong high-end demand and rising owner interest helping support expansion in remote, experience-led stays.

Marriott highlighted two forces shaping the hotel industry right now - geopolitical volatility and a race to build AI tools that keep travelers inside its direct channels.

Minor is using Wolseley to test whether a storied restaurant brand can become a broader luxury platform, starting in New York and likely next in Dubai.