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Articles tagged “hospitality marketing”

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Hotels

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

Accor Group + Skift | 5 years ago

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality
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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Accor Group + Skift | 5 years ago

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Hotels

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

Deanna Ting, Skift | 5 years ago

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Hotels

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton's direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO's agenda, there is also an opportunity for Kenny to leverage them to really personalize the guest experience.

Deanna Ting, Skift | 6 years ago

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Hotels

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

Deanna Ting, Skift | 7 years ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides