Articles tagged “hospitality marketing”

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Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas + Skift

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

3 weeks ago

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Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Accor Group + Skift

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

2 months ago

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Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

3 months ago

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Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

6 months ago

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Deanna Ting, Skift

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

6 months ago

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Deanna Ting, Skift

Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton's direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO's agenda, there is also an opportunity for Kenny to leverage them to really personalize the guest experience.

2 years ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

3 years ago

Free Skift Report: From Data to Action: The Future of Hospitality Marketing

Free Skift Report: From Data to Action: The Future of Hospitality Marketing

Cendyn/ONE + Skift

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

4 years ago