Articles tagged “hospitality marketing”

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Deanna Ting, Skift

Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton's direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO's agenda, there is also an opportunity for Kenny to leverage them to really personalize the guest experience.

1 year ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

2 years ago

Free Skift Report: From Data to Action: The Future of Hospitality Marketing

Free Skift Report: From Data to Action: The Future of Hospitality Marketing

Cendyn/ONE + Skift

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

4 years ago