Articles tagged “hospitality marketing”

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Tourism

Daily Podcast: Europe’s Coronavirus Travel Rules Remain Confusing

Good morning from Skift. It's Wednesday, February 2, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Europe’s Coronavirus Travel Rules Remain Confusing

Coronavirus

Skift Hospitality and Marketing Summit: Finding a Long-Term Recovery Strategy

Summer travel demand is a much-needed boost to struggling hotels, but we want to hear recovery strategies beyond the next three months. Leisure travel demand doesn’t benefit everyone, so how does the entire industry advance? Find out at next week’s Skift Hospitality & Marketing Summit.

Skift Hospitality and Marketing Summit: Finding a Long-Term Recovery Strategy

Announcements

A Look Ahead at the Skift Hospitality and Marketing Summit in June

June will be a pivotal time for hotels and the industry as travel momentum picks up as preparations that many have made for the past year are finally set in motion. Join us for this day of important discussions during our next summit on hospitality and marketing. You won't want to miss it.

A Look Ahead at the Skift Hospitality and Marketing Summit in June

Hotels

Hotels Embrace Role as Curators of Niche Products

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

Hotels Embrace Role as Curators of Niche Products

Hotels

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Hotels

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton's direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO's agenda, there is also an opportunity for Kenny to leverage them to really personalize the guest experience.

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Hotels

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Online Travel

Free Skift Report: From Data to Action: The Future of Hospitality Marketing

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

Free Skift Report: From Data to Action: The Future of Hospitality Marketing