Articles tagged “holiday inn”

InterContinental-owned Holiday Inn isn't ever likely to start an airline of its own, but it is great to see the possibilities of a hospitality brand in the largest sense of that phrase.

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

Stay Smart 2.0 is a fascinating case study on how advertising has changed over the past decade and what it takes for hotel brands to adapt and stay relevant in a digitally driven world.

Hotel brands such as Holiday Inn Express and Marriott would do well to focus less on marketing and more on actually transforming their properties into facilities that would better appeal to hipper, business travelers.

It's one thing for a Holiday Inn Express in suburban U.S. to deal with transients breaking the law by cooking up meth on a coffee maker and another for the brand to deal with a state-sponsored kidnappings in a country where they're eager to grown.

Holiday Inn will need branding beyond comfort to draw guests, which is why IHG is also working on a mobile check-in platform and assigning employees to specifically assist business travelers in 2013.

From Tennessee back roads to Chinese mountains, the McDonalds of the hotel industry democratized hotel travel and continues to grow today, thanks to a $1 billion facelift in 2007.