Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.
Despite the challenges, expanding in the Asia Pacific region can offer significant growth opportunities for a hotel chain like Hilton. Travel companies are continuously investing in the region due to its rapidly growing middle-class population and increasing tourism.
Marriott's scale and skew to slower growing segments has meant it has lagged behind its closest competitor Hilton on net unit growth for many years. Whilst its exposure to luxury historically disadvantaged growth, renewed interest in the development of luxury hotels post Covid will likely aid Marriott in bridging the unit growth gap with Hilton.
Marriott and Hilton are similar in many ways, with both brands carrying the names of their founding families, both being asset-light players and both largely based in the U.S. This concise 20 chart fact-book compares their key performance indicators – the differences can be meaningful in explaining future stock price performance.
As Indian airlines continue to expand, both in terms of fleet and routes, the country must start to focus on aviation infrastructure to accommodate the growing number of passengers.
Hilton announced the opening of The Mermoon Resort Hainan Tufu Bay, Tapestry Collection by Hilton. This marks the entry of Hilton’s lifestyle brand into the vacation destination of Hainan Island, China’s southernmost point.