Having an in-house simulator of the type that Hawaiian Airlines now has seems like a huge investment, but it could turn out to be a money-maker, as well.
It isn't only the extra legroom, but the power outlets, priority boarding and complimentary entertainment will be enticements to book the Extra Comfort seats on long-haul flights for Hawaiian Airlines.
We would totally put any of these logos on a t-shirt! But seriously, airline branding is a serious multi-billion dollar matter, and smart airlines are using their distinctive logos to stand apart. Or should.
Alaska CEO says it’s looking to succeed as an independent entity, a goal that’s become more difficult with ongoing consolidation and perhaps even foolish given Hawaiian’s aggressive growth to the east.