Based on calculations of the operating margins of all the major U.S. airlines, a merger between Alaska Airlines and Hawaiian Airlines could be a win-win situation for the two carriers.
Alaska Airlines CEO said a loyalty program for a combined Alaska-Hawaii may look similar to Marriott Bonvoy, an idea that is somewhat unusual for the airline industry.
Alaska and Hawaiian are singing a similar tune about their combo that other airlines did before their mergers faced the full force of an anti-consolidation Justice Department.