Greenland tourism is growing, and Visit Greenland’s next CEO will need to manage rising global interest while protecting one of the world’s most fragile Arctic destinations.
It's unclear how recent political developments will impact Greenland's tourism strategy, which prioritizes slow growth over the kind of volume-driven interest that political attention typically generates.
President Donald Trump appeared to rule out force to acquire Greenland, urging Europe to negotiate sale. Many in the travel industry will welcome a de-escalation of rhetoric, given the risks to transatlantic tourism.
On today's podcast, we discuss a potential surge in hotel investment deals, whether Greenland can cope with tourism growth, and another big investment in business travel technology.
Upgraded airports and nonstop flights are opening Greenland to more visitors. Managing growth while preserving its unique environment and culture will be critical to long-term success.
To describe Hjörtur Smárason's job as challenging would be a huge understatement. In this video you'll hear how the CEO is tackling very visible global warming with a critical need to bring in more tourists — and why influencers and journalists are top of his list.
Greenland wants more visitors. But only if it can handle them in an environmentally-friendly way, while not overwhelming its limited infrastructure and small population.