Articles tagged “google”

A small peek into consumer perceptions of travel brands, and how they think about it.

Google has the resources, but not necessarily the focus, to become a go-to resource for airport images and information.

Instant translation with seamless back-and-forth communication in any language is the holy grail and wearables should theoretically enable it. The Word Lens app for Google Glass is the first useful step towards it.

Is Facebook's reputation as a marketing vehicle for travel brands in jeopardy? It looks like Facebook's advertising challenges go beyond monetizing mobile -- Google can capture a traveler in shopping mode, but that's harder for Facebook to do.

Unless Google is playing possum and lulling competitors into submission, prognostications about the potential impact of Google Flight Search could turn out to be one of the greatest miscalculations in online travel history.

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

Google may never become the online booking killer that everyone expected it to become, but it can surely be the best travel information utility service on the planet, and it is using Maps to leverage into it.

With Google Wallet, and Apple Passbook before that, Alaska Airlines is adding all of the bells and whistles to meet customers' needs when they are using their smartphones at the airport -- and most any place else.

Expect Google Glass to crop up in more tourism marketing campaigns and as a reward of social sweepstakes. It makes a destination look tech-savvy, puts played-out attractions in a new light, and attracts potential visitors that a destination might otherwise miss.

Google is all grown up now and won't take chances on integrating Waze's reports about police speed traps into Google Maps. That takes some of the life and authenticity out of the Waze community.