Skift Take

A small peek into consumer perceptions of travel brands, and how they think about it.

That Google knows everything about us — our hopes, fears and dreams — is by now obvious. What we also tell Google is what we think, believe and search about the brands we use, and in this case, travel brands.

Autocomplete, the Google feature that has been around in some form or the other since 2004, helps users find information quickly by displaying searches that might be similar to the one they’re typing.

As Google says, “the search queries that you see as part of Autocomplete are a reflection of the search activity of users and the content of web pages indexed by Google.”

So what does that say about what general consumers think about travel brands? We decided to find out — part fun, part consumer research — and the results for 25 online travel and airlines brands are above in the gallery.

We decided to not add hotel brands to this list because most of the hotel queries are more specific and local, tied to a locality where the hotel visitors are going to. For destinations, there is a similar issue, where people search for town, cities, and countries for a lot of reasons, not just for travel.

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Tags: branding, google

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