Articles tagged “google”

Media and PR

Arthur Frommer gets his brand name back from Google

This is a clear win for the Frommer name and what the brand means to the people who made it the best-selling series in the U.S. and one of the most visited destination websites. But it also raises more concerns about Google's stubborn commitment to its Google+ product despite the clear lack of user interest.
Media and PR

Google quietly pulls plug on Frommer's print travel guidebooks

Thus the turmoil in guidebook world continues. The impending closure of Frommer's print division has been likely since the August sale to Google, but this is the first clear sign that the series will not continue in its current form.