Airlines
Google and ITA Software abandon airline reservations business
This is a bitter pill for the geeks at Google's ITA Software. They wanted to transform the back-end of the airline industry with a new kind of airline reservations system. Huge ambitions, but the project never got marketplace traction. Now, the focus will be on powering airline websites, Google Flight Search and Google Hotel Finder.
Dennis Schaal, Skift | 11 years ago