Short-term rentals could be the next frontier for sponsored listings. Hotels are difficult enough, but vacation rentals may be even more complex to get right.
Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
Today's podcast looks at Google's new AI tools, the U.S. State Department's new approach to visa wait times, and Australia's new record number of Indian tourists.
Google is the among the tech giants investing in a reimagined, AI-powered future of travel planning and booking. How can the smaller companies compete?
As with privacy concerns, the European Union is ahead of the U.S. when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far.
Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy.