Google Cloud Uses Travel to Show What Agentic AI Can Actually Do
Photo Credit: Virgin Voyages calls its Project Ruby enterprise AI platform "an intelligence layer," and its new Rovey AI assistant more than just a chatbot. Courtesy of Virgin Voyages
Skift Take
Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.
At this week’s Google Cloud Next conference, which wrapped Friday, the company positioned travel as a testing ground for its latest push into “agentic” AI — systems designed to handle multi-step tasks in a single chat.
At the center is the cloud division’s newly announced Gemini Enterprise Agent Platform — a kind of “mission control” for managing and coordinating AI agents across a company’s data, tools, and workflows.
Virgin Voyages offered one example: Rovey, a new AI assistant that, the cruise line said, offers more than ju
