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Articles tagged “generation z”

Tourism

Meeting the High Expectations of the Gen Z Traveler: New Report

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

Mary Ann Ha | 2 years ago

Meeting the High Expectations of the Gen Z Traveler: New Report

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha | 2 years ago

The 10 Best Designed Tourism Websites in the World 2022

News Blog

Snap Is Launching Dynamic Travel Ads Globally to Target Gen Z Vacationers

Snap claimed Etihad trimmed its "costs per flight search" four-fold using Snap's new dynamic travel ads, which is now rolled out globally. This ad format, according to Snap, is a travel category expansion that enables advertisers, including airlines, hotels, destinations and tour operators, to engage in advanced audience targeting based on a Snapchatter’s travel intent…

Dennis Schaal | 2 years ago

News Blog

Give Up Travel Because of Inflation? Gen Z in UK Is Undeterred

Despite inflation taking a chunk out of family spending power in the UK, only 8 percent of Gen Z respondents in a survey said they would give up vacation plans to cut costs. But the Advertising Week Europe survey, conducted by Lucid, found a generational divide on the issue. Boomers — people age 68-77 —…

Dennis Schaal | 2 years ago

Travel Agents

Travel Megatrends 2020: Gen Z Asserts Itself as Travel’s Next Big Opportunity

The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.

Meghan Carty, Skift | 4 years ago

Travel Megatrends 2020: Gen Z Asserts Itself as Travel’s Next Big Opportunity
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Business Travel

New Research: How Families and Their Children Make Travel Decisions

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

Expedia Group Media Solutions + Skift | 5 years ago

New Research: How Families and Their Children Make Travel Decisions

Luxury

Gym Chains Want to Expand Beyond Fitness

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Leslie Barrie, Skift | 5 years ago

Gym Chains Want to Expand Beyond Fitness

Business Travel

How Generation Z Has Influence on High-End Vacations

The next big demographic cohort matters, but maybe not in the way you'd expect.

Patrick Whyte, Skift | 5 years ago

How Generation Z Has Influence on High-End Vacations

Business Travel

Why Luxury Travel Purveyors Should Pay Attention to Generation Z

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

Laura Powell, Skift | 5 years ago

Why Luxury Travel Purveyors Should Pay Attention to Generation Z
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Business Travel

Five Trends That Will Shape Experiential Travel in 2019

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

Expedia Group Media Solutions + Skift | 5 years ago

Five Trends That Will Shape Experiential Travel in 2019