Leslie Barrie, Skift
If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.
2 weeks ago
Patrick Whyte, Skift
The next big demographic cohort matters, but maybe not in the way you'd expect.
3 weeks ago
Laura Powell, Skift
While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.
3 weeks ago
Expedia Group Media Solutions + Skift
It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.
7 months ago
Lee Miller and Wei Lu, Bloomberg
We can generalize all day about who's happier, Gen Z versus millennials, but what does that mean for travel? At the very least, Gen Z has never traveled analog and may take the democratization of travel for granted.
10 months ago
Travelport + Skift
The travel providers that are leading the new engagement economy we now live in are the ones adding value, removing friction, and offering customers seamless and relevant solutions throughout the entire travel journey.
2 years ago
Andrew Sheivachman, Skift
Generation Z prioritizes international travel and special events more than its older counterparts. Generation Z members also have the least amount of money to spend on travel, for now. When have we heard this all before? A decade ago, about Millennials.
2 years ago
Jaimie Seaton, Skift
If you want to engage Generation Z, ditch the paper, be authentic, and keep those presentations moving.
2 years ago
Deanna Ting, Skift
Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.
3 years ago