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Tourism
When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.
Mary Ann Ha | 3 days ago
Online Travel
In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.
Mary Ann Ha | 1 week ago
Travel Agents
The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.
Meghan Carty, Skift | 2 years ago
Luxury
If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.
Leslie Barrie, Skift | 3 years ago
Business Travel
The next big demographic cohort matters, but maybe not in the way you'd expect.
Patrick Whyte, Skift | 3 years ago
While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.
Laura Powell, Skift | 3 years ago
We can generalize all day about who's happier, Gen Z versus millennials, but what does that mean for travel? At the very least, Gen Z has never traveled analog and may take the democratization of travel for granted.
Lee Miller and Wei Lu, Bloomberg | 4 years ago
Travel Booking
Generation Z prioritizes international travel and special events more than its older counterparts. Generation Z members also have the least amount of money to spend on travel, for now. When have we heard this all before? A decade ago, about Millennials.
Andrew Sheivachman, Skift | 5 years ago
If you want to engage Generation Z, ditch the paper, be authentic, and keep those presentations moving.
Jaimie Seaton, Skift | 5 years ago
Hotels
Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.
Deanna Ting, Skift | 6 years ago
