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Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Hotels

Accor’s Profit Soared on Rebound Across Regions and Hotel Types

The hotel giant marked a remarkably profitable first half of the year thanks to an extended surge in travel. But it will need to implement a savvy strategy to keep the profits flowing after the rebound fades.

Accor’s Profit Soared on Rebound Across Regions and Hotel Types

News Blog

Certares Closes $284 Million Fund for Hospitality Real Estate

Certares, a private equity firm that invests in travel, said on Wednesday it had closed its first real estate hospitality fund, with $284 million of equity commitments. The fund is acquiring hospitality real estate assets in U.S. growth markets. It has already made investments in 10 hotels that together have more than 2,100 keys. The…

Hotels

Hilton Hotels Sees No Slowdown in Travel Surge

Slowdown? What slowdown? Hilton sees the boom rolling on. In other news, the company said it would add a hotel brand in the "luxury lifestyle" segment in the next year or so.

Hilton Hotels Sees No Slowdown in Travel Surge

Short-Term Rentals

Sonder Proposes Reverse Stock Split to Stay Listed on Nasdaq

A reverse stock split would give Sonder some breathing room, and who knows, it may even tempt institutional investors to take a look.

Sonder Proposes Reverse Stock Split to Stay Listed on Nasdaq

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

Wyndham Signs 60 New Extended Stay Hotels in North America

Wyndham Hotels & Resorts said on Tuesday it had signed 60 more hotels for its Echo Suites Extended Stay by Wyndham brand in the U.S. and Canada. That brings the extended-stay brand’s pipeline to 265 hotels, with about 33,000 rooms. It's the fastest-growing brand in Wyndham's development pipeline. The growth is remarkable. Wyndham only formally announced the…

Hotels

This Boutique Hotel Isn’t Your Parent’s Beach Getaway

Millennial and Gen Z designers just opened a boutique in California that may overturn assumptions about beachside hotels. Plus, its web-based app hints at what next-gen guests expect in service.

This Boutique Hotel Isn’t Your Parent’s Beach Getaway

Hotels

Sonder Launches Its First Hotel Collection

Is Sonder a short-term rental operator of multi-unit apartments or a hotelier? Well, it's both, and the new collection is geared to help guests discover the difference.

Sonder Launches Its First Hotel Collection

Experiences

Accor’s Ennismore Reveals No-points, Paid Membership Called ‘Dis-loyalty’

Turning conventional on its head appears to be the blueprint for Ennismore's approach to hospitality, with its new loyalty program focused on lifestyle design and spreading revenue beyond its hotel rooms.

Accor’s Ennismore Reveals No-points, Paid Membership Called ‘Dis-loyalty’

Hotels

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Analysts at investment banks expect to hear broadly upbeat news from public hotel companies in the next few weeks, even though company revenues haven't returned to 2019 levels.

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.