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Articles tagged “florida”

Tourism

3 Ways Visit Florida Taps Locals and Visitors to Be Brand Speakers

Visit Florida leverages the scale of crowdsourcing to build an army of adult and children destination marketing cohorts, without spending a lot of money.

Greg Oates, Skift | 10 years ago

3 Ways Visit Florida Taps Locals and Visitors to Be Brand Speakers

Tourism

Miami’s Tourism Industry Isn’t Ready for Dramatic Effects of Climate Change

It's hard for resorts and hotels to justify costs related to preparing for climate change in the coming years when they can easily pass along costs to future owners. What Miami and other cities need is a sense of shared responsibility.

Maria Gallucci, Skift | 10 years ago

Miami’s Tourism Industry Isn’t Ready for Dramatic Effects of Climate Change

SkiftX

Florida Finds That the Best Place to Advertise Is Inside Your Refrigerator

The creative campaign highlights the power of mobile, not just for keeping brands in constant contact with consumers, but as tool that lets consumers immediately act on real-life product prompts.

Samantha Shankman, Skift | 10 years ago

Florida Finds That the Best Place to Advertise Is Inside Your Refrigerator

SkiftX

Fort Lauderdale Tourism Brings the Beach to NYC Bus Stops

Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.

Samantha Shankman, Skift | 10 years ago

Fort Lauderdale Tourism Brings the Beach to NYC Bus Stops

Hotels

Florida Hotel Rates More Than Double During New Year’s Eve

Airlines and hotels are cashing in on the busy travel period while preparing for a slow January. Travelers on budget can find significant price cuts by postponing trips to sun-soaked destinations for a few more weeks.

Samantha Shankman, Skift | 10 years ago

Florida Hotel Rates More Than Double During New Year’s Eve

Hotels

Florida Is the Most Popular Vacation Rental Destination Yet Again

This list is only slightly more diverse than last year's suggesting that families within the U.S. remain the vacation rental market's top customer.

Samantha Shankman, Skift | 10 years ago

Florida Is the Most Popular Vacation Rental Destination Yet Again

Tourism

Fact Checkers Don’t Agree With Florida Governor’s ‘Top Travel Destination’ Boast

Yes, most popular if you use new math and don't count France.

Skift | 10 years ago

Fact Checkers Don’t Agree With Florida Governor’s ‘Top Travel Destination’ Boast

SkiftX

Orange Juice Cartons Are New Venue For Marketing Florida Tourism

It's definitely creative, but the agency runs the risk of consumers overlooking the images having grown accustomed to an onslaught of advertising.

Jamal Thalji, Tampa Bay Times | 10 years ago

Orange Juice Cartons Are New Venue For Marketing Florida Tourism

Tourism

Orlando’s Budding Beer Culture Gives Visitors an Option Outside of Parks

Orlando's new breweries will benefit from and help drive the city's latest marketing push, which targets young couples and groups of friends.

Skift | 10 years ago

Orlando’s Budding Beer Culture Gives Visitors an Option Outside of Parks

Media and PR

A Florida Tourism Board Tries to Figure Out How Google Glass Will Change Travel

Expect Google Glass to crop up in more tourism marketing campaigns and as a reward of social sweepstakes. It makes a destination look tech-savvy, puts played-out attractions in a new light, and attracts potential visitors that a destination might otherwise miss.

Samantha Shankman, Skift | 11 years ago

A Florida Tourism Board Tries to Figure Out How Google Glass Will Change Travel