Skift Take

Orlando's new breweries will benefit from and help drive the city's latest marketing push, which targets young couples and groups of friends.

Craft beer is usually not what comes to mind when thinking about Orlando. Walt Disney World, Universal Studios or another splashy theme park, yes, but not beer. Today, however, this landlocked central Florida city is getting a reputation for its growing craft beer scene. In the past few years, locals in the Orlando area have opened bars offering a wide selection of beers from small producers, and some are even opening spots that serve ales brewed in house.

Orlando Brewing bills itself as the only U.S.D.A.-certified organic brewery in Florida.
The Florida Brewers Guild, a nonprofit association, said there are now 20 to 25 breweries and craft beer bars in the Orlando area compared with five years ago when there were fewer than 10.

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Tags: beer, florida, orlando

Photo Credit: A sampler placemat is dotted with beer glasses at Orlando Brewing. Chris Scott / Flickr