The partnership enables JetBlue to do business with a younger clientele, particularly beyond the U.S. East Coast. Hopper filled a gaping hole in its airline lineup.
Innovation comes in many forms. Sometimes it's a new technology. But for a growing number of online travel companies, it's all about disrupting traditional business models.
Undeterred by competition from global online travel companies, MakeMyTrip envisions to be the first port of call for Indian travelers. A travel superapp is definitely a step in the right direction towards this goal.
Hopper is deploying an oft-used playbook for getting its homes' business started. But a cancel-for- any-reason feature, still in development, could add a twist.