MakeMyTrip CEO on the Journey to Develop a Superapp for India
Photo Credit: Over the years, MakeMyTrip has been increasing its product offerings. MakeMyTrip
Skift Take
Undeterred by competition from global online travel companies, MakeMyTrip envisions to be the first port of call for Indian travelers. A travel superapp is definitely a step in the right direction towards this goal.
MakeMyTrip has an ambitious vision — to be the first port of call for the Indian traveler, whether they are traveling within the country or internationally. Tell co-founder and group CEO Rajesh Magow that it’s a tall order and he quips, “It is effectively a reiteration of the vision that was there, from the very beginning.”
MakeMyTrip has also ventured into the Middle East as a completely new geography and it plans to eventually launch a superapp too.
Over the years, the online travel company has been increasing its product offerings through its brands — MakeMyTrip, Goibibo and redBus. Today, MakeMyTrip offers transportation options that include, flight, trains, buses as well as inter-city cabs and offers a wide range of accommodation options across all segments — be it budget, premium, mid-segment, independent properties or chain hotels as well as alternative accommodations — hostels, apartments, villas and homestays.
And then in the las
