Articles tagged “facebook”

Many travel companies are removing Facebook booking apps after discovering that a conversational soft-sell in social media often is more effective than in-your-face reservations apps.

Customer service via social media has become an essential part of running an airline. It can be used not only to immediately ease travelers' tensions, but it can show other travelers how they can expect to be treated.

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

McCabe's advice is the Facebook company line, of course, but it's worth a listen given the power of the social network.

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

Facebook Graph Search is a fun tweak for tracking your friends, but it isn't a serious restaurant or travel research tool, for now.

Facebook already made life difficult for social travel startups, but its latest move into local discovery will run into the same problem as its wannabe competitors did: The functionality is limited by the quality and tastes of your social graph.

As airports aim to become more though-out destinations with better design and retail options, they’ve also improved their online UI and engagement making it easier for flyers to communicate and understand what's waiting for them on the ground.

Facebook's and Groupon's just-added Nearby features aren't Yelp killers given its depth of user reviews, but they are right in Yelp's kitchen.

Interesting to note is the almost zero correlation between what top local searches are on Google trends (more utility searches from locals) versus what tourists are checking into on Facebook in those same countries.