SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.
Facebook already made life difficult for social travel startups, but its latest move into local discovery will run into the same problem as its wannabe competitors did: The functionality is limited by the quality and tastes of your social graph.
As airports aim to become more though-out destinations with better design and retail options, they’ve also improved their online UI and engagement making it easier for flyers to communicate and understand what's waiting for them on the ground.
Interesting to note is the almost zero correlation between what top local searches are on Google trends (more utility searches from locals) versus what tourists are checking into on Facebook in those same countries.
The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.
Granted, Tajikistan has many challenges outside of an Internet ban -- like a corrupt and paranoid government. But the block of social media sites stops hotels and attractions from reaching out to the world in the cheapest, most effective way.
Los Angeles is the first U.S. city tourism board to reach 1 million fans on Facebook, but it’s too early to tell if Likes, which don't always translate into purchases, will lead to an increase in incoming visitors.