With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds.
Studio 6 Plus is Prism's attempt to push G6 upmarket without abandoning the value lane, and to recruit developers with sharper franchise terms than its rivals are offering.
There's little glamor in limited-service conversion brands and extended-stay hotels in secondary markets. But for Hyatt, this may be the fastest way to fix a U.S. location map full of holes.
Sonesta's getting cozy with long-term guests by launching Americas Best Value Studios, an extended-stay concept. It's the latest hotel group to discover that guests who stay weeks rather than nights deliver steadier occupancy and lower operating costs.
Ascott got its start providing extended stays for corporate travelers. But it hasn't opened enough properties in places where people dream of vacationing. So expect it to buy resorts.
Extended Stay America turned kitchenettes and weekly housekeeping into an over $6 billion business. Now everyone wants a piece. The model is usually resilient even during recessions.
Extended Stay America's CEO Greg Juceam believes the company's focus on long-term accommodations provides resilience against economic uncertainty, with its diverse customer base of housing transitioners and extended business travelers acting as a buffer.
Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in.