This seems like an interesting and contrarian approach. But the big question is: Will men actually respond to this digital marketing campaign?
About half of business travelers say their company's travel policy doesn't address extended stay lodging, leading them to book on their own.
It only makes sense that extended stay properties with full kitchens would catch on to this growing food trend. The challenge is getting it from the cities where it flourishes to the exurbs where extended stay properties are more popular.
Airbnb: potential distribution partner or industry threat? Some hotel companies and booking sites say neither, while others are keeping a watchful eye on both the positive and negative effects Airbnb may create.
By emphasizing the social aspect of the traditional evening social hour through experiential F&B programming and room design, The Mix is helping stave off those Tuesday night road warrior blues.
The need to meet LEED certification for every Element Hotel has slowed the development pipeline, but will it pay off in the future as more consumers demand greener accommodations?
Designing a guest experience for a two months stay is wildly different from a two-night stay and strikes a balance between facilitating a routine and a connection to new experiences in the city.
Because the demand for extended-stay hotels has increased, operators and developers are innovating and expanding their product offerings and locations in order to meet the needs of their flourishing customer base.
The success of the sharing economy demonstrates that there is a market for hotel brands that cater to travelers who need to spend a longer time in a destination but demand fewer frills.