Geoff Ballotti's comments suggested Wyndham is doubling down on its core economy positioning while selectively moving upscale through targeted acquisitions.
ECHO Suites Extended Stay by Wyndham opened its first location in Spartanburg, South Carolina, marking a milestone for the brand with a development pipeline of nearly 270 hotels.
While the extended-stay hotel boom may be more of a slow burn than a supernova, hotel brands with patience and deep pockets may find the long-term rewards to be substantial.
We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market.
Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.
Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile,…
Looking ahead, Wyndham executives said they weren't concerned about competition from Marriott, Hilton, and Hyatt in the extended-stay segment because they believe their model is aimed at delivering a more affordable product with lower costs for developers.