Expedia News

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul.

No one yet knows who will be the winners and losers in the agentic AI battle. Developments are happening too fast. But few would argue with the fact that the online travel agencies face a substantial disruption risk.

Expedia is not new to Asia, but its strategy here is changing. The company believes its mix of scale, data and local strategy can help it compete.

You may travel a lot with the kids, but AI should be smart enough to know when you want to leave them at home.

If consumers respond positively to agentic AI and if these ChatGPT apps gain traction, then travel companies will be required to develop them, just as they do today for the Apple App Store and Google Play.

This isn't a new loyalty program for Hotels.com, but a double-edged feature that may be attractive. The former book 10 nights and get one night free was very popular, but likely too expensive for the company.

For OpenAI, the move is the culmination of a broader attempt to appeal to developers. For travel companies, it means no extra download necessary.

Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent’s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace.

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. 

Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.