Expedia Bets Asian Travelers Want More Than a Bargain, Here’s What It’s Selling Instead
Photo Credit: Asia Pacific travel recovery Pexels / Utpal Sarkar
Skift Take
Expedia is not new to Asia, but its strategy here is changing. The company believes its mix of scale, data and local strategy can help it compete.
Expedia Group is changing how it markets in Asia, including what products it builds, and where it spends money.
And it no longer wants to be seen as the budget option.
“Our advertising is not focused on: ‘Book on Expedia and get the lowest price.’ We used to earlier, but we've moved away from that and really talk about places you can go and things you can experience,” Michael Dykes, Expedia’s vice president, market management for Asia Pacific, said in an exclusive interview with Skift.
A big part of Expedia’s Asia strategy is built on artificial intelligence and data, such as the new Trip Matching tool.
“Let's say you're on Instagram and you're watching a reel for a destination. Doesn't matter who the influencer is, you share the reel with Expedia Group. Our AI will dige
