Glasgow is drawing record numbers of convention attendees by continually expanding and engaging its local knowledge base to strategically add value to business events.
Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.
North American companies are investing more in incentive travel programs across Europe, so travel brands like InterContinental are attempting to capture that with compelling content, with varying degrees of success.
CityHub is taking the best of capsule hotels and combining this with learnings that smart hostel companies like Generator have gleaned over the past two years.
The original vision at Icehotel 26 years ago combined a love for sustainability, creativity and local culture in a hotel environment, which has come to define today's corporate incentive programs.
Vienna represents the missing link to date between the rise of smart city infrastructure development and destination marketing aimed at next generation conference organizers.
Released April 2015: Welcome to the Europe installment of Skift’s annual State of Travel report, a series focusing on individual major global industry regions.
By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.
Booking.com likely faced penalties and findings that it infringed on competition laws if it hadn't come to terms with regulatory authorities in France, Italy and Sweden. This agreement appears to disadvantage Booking.com versus its competitors -- unless authorities compel them to sign similar pacts.