Articles tagged “ecommerce”

Online Travel

MakeMyTrip Rides Travel Rebound Fueled by India’s Growing Middle Class

Having narrowed its net loss in its fiscal second quarter, MakeMyTrip's bet to concentrate on India's hinterlands seems to have paid off as the online travel agency noted that a major part of its new traffic came from smaller cities.

MakeMyTrip Rides Travel Rebound Fueled by India’s Growing Middle Class

Travel Technology

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?

The future of selling flights won't look exactly like this. But Ricardo Pilon's ideas are helpfully provocative and may help the industry innovate.

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?

Airlines

Frankfurt Airport Boosts Home Delivery of Retail Merchandise

Frankfurt Airport is ahead of many other airports in offering passengers home delivery of retail goods, abandoning its unnecessary mobile app, and unifying its customer databases for savvier marketing.

Frankfurt Airport Boosts Home Delivery of Retail Merchandise

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

Travel Booking

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Mobile is already the primary device for travel planning in the majority of the world. Still, mobile bookings are yet to surpass desktop bookings in volume or value. Undoubtedly, travel companies need to increase mobile investments while also deploying an overarching multi-device strategy to engage customers throughout.

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Online Travel

Nigeria’s Transcorp Hotels Goes Asset-Light With New Airbnb-Style Booking App

It's still unknown how the new-ish CEO of Transcorp Hotels, Dupe Olusola, intends to adjust the shape of the business. Perhaps she'll draw a clearer division between its operating and property parts. The brand's Aura marketplace suggests she has an interest in asset-light experiments.

Nigeria’s Transcorp Hotels Goes Asset-Light With New Airbnb-Style Booking App

Airlines

Singapore Airlines Doubles Down on the E-Commerce Trend by Carriers

The superapp is where it's at in Asia, so it's not a surprise to see Singapore's flag carrier broaden its e-commerce playbook. Yet looking worldwide, it's remarkable how many airlines are now going direct-to-consumer in selling non-flight products and services.

Singapore Airlines Doubles Down on the E-Commerce Trend by Carriers

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Airlines

Skift Forum Europe Preview: Ryanair CMO On Being More Customer-Friendly

There's no doubt Ryanair is a more customer-friendly airline than a few years ago. But its pilot shortage problem last year was a major problem, and it undoubtedly hurt its reputation.

Skift Forum Europe Preview: Ryanair CMO On Being More Customer-Friendly

Airlines

Carriers Want to Get More Personal

Sometimes you'll buy a plane ticket and the airline might try to sell you a rental car. Other times, the airline will skip the car but ask if you want premium economy. Why? Carriers are using data to guess what extras you might buy.

Carriers Want to Get More Personal