Articles tagged “ebook”

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.

Building a successful loyalty program is often harder than it looks –– but it doesn’t have to be. A new eBook by Collinson digs into the obstacles around building loyalty strategies and gives tips to overcome them.

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.

When it comes to creating a visitor guide that stands out, there are a number of do's and don’ts destination marketers should keep in mind.

Get insights from the travel industry's best thinkers and leaders.

Where traditional advertising methods fall short, content marketing picks up the slack. Learn the trends with StackAdapt's free eBook, “A Marketer’s Guide to Creating and Distributing Content Travelers Love”.