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Today, we’re publishing a new eBook by Collinson, “Putting Loyalty Back on Track in the Travel Sector,” which explores the role that loyalty plays in travel today, looks at the challenges of building a successful loyalty program, and provides actionable takeaways for how travel brands can get loyalty right.
The travel sector is more competitive today than it’s ever been. Airlines, hotels, and experience providers are each contending for the customer’s share of wallet in an increasingly crowded market. Additionally, the number of technology platforms and third-party providers focusing on improving customer relationships is constantly growing, and organization needs are constantly evolving. This means that it’s getting more challenging to build a concrete loyalty strategy that works both for the customer and across the entire organization.
Collinson, a global leader in loyalty and benefits, commissioned Forrester Consulting to conduct a study that surveyed 635 senior loyalty experts from around the world. The objective was to better understand the trends, insights, and challenges around loyalty to help brands deliver more engaging travel experiences for their customers. They’ve compiled their findings into an eBook, which includes:
- An overview of why loyalty matters in today’s travel sector
- Three challenges organizations face when building loyalty programs
- Seven tips for putting travel loyalty back on track