Articles tagged “easyjet”

If the UK economy moves into recession, companies will look to slash their corporate travel budget. Full service carriers like British Airways are likely to take the bigger hit, which could benefit low-cost airlines like easyJet.

Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration.

Budget airlines' strategy of focusing on direct bookings allows them to grab a larger share of web traffic and gain ground in the direct booking wars.

If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.

All of this week’s top digital marketing news for travel executives, all in one place.

We're guessing that easyJet's flyers won't be buying the Edition version of the watch.

You really can’t be an eagle in crow’s feathers. They don’t look very good and can fall off in-flight.

IATA may be right that Europe poses special market challenges to airlines, but the ongoing success of LCCs in the market proves that IATA members may need to look inwards for the answers to their woes. And much as Tyler might want it to, the infrastructure argument just doesn't hold water.

Where once people would have stayed huddled around their new TVs spending copious amounts on booze, now they're headed to sunny shores on last-minute getaways. Bad for Rooney and the boys, great for Thomas Cook and easyJet.

We like it when these people make headlines.