Articles tagged “dmos”

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

Many tourism boards across the U.S. are closely watching what happens with Visit Florida's funding as CFO Hefren works to instill confidence that the organization will be more diligent with its finances.

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

The Ferguson violence in 2014 rightly highlighted St. Louis' deep problems with systematic racism. While this is certainly no cure for that, the city's new coalition of tourism and business interests should inspire other cities to develop stronger public-private partnerships that benefit both visitors and their local communities.

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

European tourism bureaus and hotels are leading the meetings industry this week in terms of thought leadership around smarter cities and the rise of incentive travel bookings.