Articles tagged “dmos”

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

Many U.S. destinations have blamed the president and strong U.S. dollar for the visitor slump during the past year. But might the impact have been softened if U.S. tourism had a cabinet slot to supplement the efforts of Brand USA? Many other countries have had such representation for decades.

Tourism boards are stuck between a rock and a hard place on a lot of issues and particularly with Airbnb. Destination marketers understand that many travelers prefer Airbnb while their hotel partners definitely do not. We'll be watching to see how both sides attempt to bridge the gap in 2018.

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.