Articles tagged “dmos”

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

Tourism marketers can't run their campaigns as usual right now. But that doesn't mean they can't do anything. The challenge lies in finding the right tone — and the right timing.

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

The fight to protect destination marketing organizations from losing their funding has always been political — but the tactics used are getting more sophisticated than you might think.

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

The fact that Puerto Rico's governor dragged out his resignation in such painstaking fashion didn't help the island's tourism prospects. Now it's back to business for the island's hotels, meetings venues, and attractions. It's tough to take a punch in the gut, though, just when you got up off the mat.

Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.